Thinking Small for A ‘Beauty-Full’ Holiday

According to The NPD Group, this holiday will see opening price point items making an unexpected, but potentially significant impact on the shopping season. As potential stocking stuffers, the little things – eyeliners, facial skincare masks, fragrance minis, etc. – will offer the great variety consumers crave, but at an affordable price, and will ultimately help drive holiday sales.

“The smaller items that don’t generally get the big headlines, will have a big impact on the market this holiday season – taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “The positive direction that much of the U.S. prestige beauty industry is headed in this holiday season will be given an added boost by brands’ efforts to connect with and engage their consumers in inventive ways.”